About Us

My name is Nabil Attouf, and perfume has been my lifelong passion. For over 25 years, I’ve had the honor of working with some of the world’s most recognized perfume houses — including Jimmy Choo, Donna Karan, Mont Blanc, and many more. In 2017, I earned certification as a Perfume Expert from the Fragrance Foundation, further deepening my knowledge of the art and science of fragrance creation.

For me, perfumes are more than just scents — they are memories captured in a bottle. Each note tells a story, each blend carries emotion, and every fragrance I create is a reflection of that passion. Designing perfumes brings me happiness, but even more rewarding is knowing that the fragrances I create help others craft lasting memories with the people they love.

With New Aura Perfumes, I wanted to build something different from the countless duplicators and mass-market brands. Our mission is to research, source, and use only the finest oils available, blending them into scents that feel unique, elegant, and unforgettable. Every fragrance is Made in the USA, but designed for the world to enjoy.

Our slogan, “Live Life Fragrantly,” is not just a phrase — it’s our philosophy. Perfume should be more than a luxury; it should be an everyday experience that uplifts, inspires, and stays with you throughout the day.

At New Aura, we specialize in impression fragrances crafted with high-quality oils. Beyond that, we create personalized perfumes for the people who matter most in your life — whether it’s a husband, wife, friend, sister, brother, cousin, grandparent, or someone special who deserves a scent made just for them.

And here’s what truly makes us different from every other brand: when you design a fragrance for someone special, you can also name it anything you want. Whether it’s a nickname, a pet name, or a word that only has meaning between you and them, we will put that name on the fragrance. This way, the perfume becomes more than just a scent — it becomes a memory, a gift, and a lasting reminder of love.

We’re proud to be the first in the market to offer this kind of personalization — a fragrance that not only smells unique, but also carries a name and meaning as special as the person wearing it.

With every bottle, we strive to capture not just fragrance, but feeling, memory, and connection.

New Aura Perfumes — Made in the USA, created for the world.
Live Life Fragrantly.